PAUL MELLIDI
Graphicdesign, Ui & illustration
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Valentino's

 

In this project the customer needed a logo, able to underline the character, craftsmanship and roots of good Italian ice cream. This request led me to think about the first Italian emigrants around to the world to try to get luck, and consequently to the beautiful signs of their stores. I said to myself, " What's more symbolic than the Saxon genitive at the end of the name of their commercial signs?